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© 2014 by Natasha Reid Design. All rights reserved. | natasha@natashareid.co.uk

 

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"we take an unusual approach, because we're interested in the things you can't see.."

 

Natasha Reid Design is a forward-thinking design studio dedicated to making places that connect and resonate with people. We deliver cutting-edge architecture, interiors, public art, urban design and specialist consultancy.

The studio takes unusual approach to design, because we are deeply interested in the things you can’t see:  The quality of people’s experience of places and how to create different types of value.

We work with clients who want to set their places apart; from individuals to local authorities, developers, cultural institutions and arts organisations.  We develop one-of-a-kind projects by combining beauty and creative flair with meaningful solutions that enrich life and create transformative change.

To do this, we have developed our “Immaterial Design” approach which marries architecture and design with art-led thinking. This opens up inventive ways of looking at familiar problems or creates experiences that engage the emotions.

All our work is underpinned by a strong sense of place and sensitivity to the surrounding context. To complement our design work, the studio carries out research through innovative, culturally-relevant and socially-responsive initiatives. Our work has been featured in the Times, Evening Standard, Guardian and many other publications.

 

"we take an unusual approach, because we're interested in the things you can't see.."

 

Natasha Reid Design is a forward-thinking design studio dedicated to making places that connect and resonate with people. We deliver cutting-edge architecture, interiors, public art, urban design and specialist consultancy.

The studio takes unusual approach to design, because we are deeply interested in the things you can’t see:  The quality of people’s experience of places and how to create different types of value.

We work with clients who want to set their places apart; from individuals to local authorities, developers, cultural institutions and arts organisations.  We develop one-of-a-kind projects by combining beauty and creative flair with meaningful solutions that enrich life and create transformative change.

To do this, we have developed our “Immaterial Design” approach which marries architecture and design with art-led thinking. This opens up inventive ways of looking at familiar problems or creates experiences that engage the emotions.

All our work is underpinned by a strong sense of place and sensitivity to the surrounding context. To complement our design work, the studio carries out research through innovative, culturally-relevant and socially-responsive initiatives. Our work has been featured in the Times, Evening Standard, Guardian and many other publications.

NOT JUST STUFF

OUR ETHOS

As we shape our surroundings, they in turn shape us.

We think that truly beautiful design is not only about the way something looks and works. That it's also about creating environments that enhances life and settings that enable people, businesses and communities to thrive. We see design as a process for creating change, value and outcomes rather than just producing more stuff.  

So our "Not just stuff" ethos is about going beyond surface appearances to also consider all the invisible effects accomplished by a project; whether it’s enhancing people's well-being, sociability, productivity, or raising an organisation’s profile and building a brand, increasing revenues or commercial value, or a creating wider impact for society and culture.

​We see the creation of buildings, spaces and objects as a means to an end, not the end itself – we don’t lose sight of this. We call this approach “Immaterial Design”.

IMMATERIAL DESIGN

OUR APPROACH

 

Our guiding principles:

1. Thoughtful design that creates value beyond appearances

In paying close attention to the interaction between people and their surroundings, we strive to create solutions connected to people’s lives. We capture and express people’s desires, to create inspiring spaces and atmospheres that lift the spirits. We believe this translates into wider value, such as creating vibrant destinations, building communities and catalysing commercial outcomes.

2. Unique concepts that give a strong identity to places and differentiation for organisations

Across our projects, we develop high concept ideas that tell a compelling story and reflect the spirit of the people, organisations and communities for which they are made. Through this narrative-based approach, we bring meaning to physical environments to create characterful and distinctive places that channel a compelling identity.

 

3. Smart, creative thinking to find unusual, cost-effective solutions to challenges

Using a blend of imagination, ingenuity and innovation, we balance creative flair with commercial understanding to join the dots between the many objectives of a project, particularly complex ones. We combine light, space and materials in intelligent ways to make the most of even the smallest spaces.  

4. Building lasting relationships to make great things happen

We see our work as the process of envisioning and enacting change, so we give great importance to the relationships we build with our clients and partners during the project’s journey.  We always listen first, to be highly responsive to our clients needs, and work with empathy, sensitivity and openness alongside dedication and a lot of joy for what we do.

 

5. Developing progressive ideas to evolve new perspectives

We enjoy asking “what if…” and “could we…” to explore new and better ways of doing things. This drives our research programme as well as the specialist consultancy we provide around future visions, blue-sky thinking and place-shaping strategies.

We believe that the practice of architecture goes far beyond just designing buildings and in the right contexts, can become a key tool in addressing challenges that people, organisations and society are facing.